There is a saying, “eye level is the buy level” marketing techniques, who will sell more than the other? He/she will beat the marketing via new marketing tricks. Folks! Product or service is ready to deploy one is waiting for the customers/clients to come and bring loads of money; but who will tell the customer that “XYZ burger joint” is ready to sell quality burgers? Definitely for that one has to spread the word.
We are living in the world of Snapchat, Twitter, Facebook and Whatsapp where nothing is hidden anymore and special marketing techniques are no more required as such; still if one owns an outlet he/she has to work on the marketing to boost the sale of the business and to hit the breakeven as soon as possible. Talking about marketing, we all have witnessed ourselves those huge billboards, banners and visual advertisement, just visualize for a minute a glowing or continuous blinking boards (something written on it and continuously blinking) always attracts the sight no matter what is written on the board one must see it (just because it was blinking) YES! That is called a light board (blinking is not a compulsion) a marketing board with bulbs around glowing or blinking is a light board. There are so many other variations available these days, with celebs embossed images on the board with eyes blinking. We all have seen Virgin Atlantic illuminated signs in Melbourne board right? That is a classic example of a light board.
It has been concluded that boards with some sparkling material on it, or with a light on it attracts 30% more eyes as compared to a simple board. Usually to cater busy streets they use glowing brand names (to stand out of the crowd and catch as many buyers as possible). So much so, these days huge, gigantic screens are also seen at so many places; playing proper ads and complete commercial videos (on HD). In order to see the example one must google ‘times square NY” lots of examples are there on the street, interactive screens, light boards, full commercials etc.
Marketing is limitless one cannot even imagine the business plan without proper marketing budget. Usually huge LED ads and boards are expensive but in real the light boards are actually not that expensive as they sound, a common normal wooden frame or steel or aluminum frame covered with normal penaflex banner wrapped around the frame. Moreover, it can be done with a normal printed transparent or white foil (firmly fitted front and back of the frame). Friends this is 2018 and whoever will create the creativity will win the game, no matter how much money one has if creativity and out of the box mind set is there anything can be sold in this world.